Hello, I’m Alexis!
I am a graphic designer who specializes in brand identity, primarily targeting female entrepreneurs and small business owners. As an introvert, expressing my thoughts through art has always been my thing. Some of my favorite hobbies during my down-time are enjoying music, zoning out in a self help book or perfecting my calligraphy skills. In fact, my entire sketchbook consists of nothing but hand-drawn fonts!
I’ve always envisioned myself having a career that involved art in some capacity. As a child, I enjoyed making birthday cards for family members, with construction paper and crayons. When I saw how my artwork put a smile on their faces, I knew that this was a gift and not just a hobby. This eventually led me to earning my Bachelor’s degree in graphic design at The Art Institute of Philadelphia. Over time, I fell in love with the fun process of building Pinterest mood boards, creating fresh color palettes, and discovering quirky handmade fonts from the latest typeface designers. Marrying these elements together to develop a company’s visual personality is how I realized I had a strong passion for brand identity.
My mission is to fully understand your needs in order to bring transformation to your online presence. The power of branding and design goes far beyond pretty fonts and colors, it is a well thought out strategy intended to enhance one’s visual communication. There is a psychology behind every font choice and every color. Your brand message contributes to your brand personality, which determines how others perceive your business in the long run. I’m here to help you make your mark in the best way possible, so you can be confident in your brand and looked upon in a professional manner.
I’m excited to work with you!